Female, Associate Professor, Master Advisor, Ph.D. from Sejong University

Postdoctoral Fellow at Fudan University and Shandong University,

Visiting Scholar at Harvard University (2017),

Deputy Director of the Department

Deputy Director of Northeast Asian Research Center, Institute of International Studies

Executive Director of the Network of Trilateral Cooperation Think-Tanks (Weihai Base)

Researcher at Korean Research Center, Fudan University

Distinguished Research Fellow of Korea Research Center at Regional and National Research Base of Sichuan Province

Director of China Marketing Association

Committee Member of Korea-China Economic Association

Committee Member of Korea-China Social Science Society

Research Interests:

Northeast Asian Economic Cooperation, International Market Management, International Economic Governance

Research Grants:

2018-2020, National Social Science Fund: On the Construction of a New Economic Cooperation Model in East Asia under the Background of “Belt and Road” Initiative (18BGJ001)

2018-2019, Regional and National Key Research Base in Sichuan Province: Issues and Countermeasures for Sino-Korea Trade under the Background of FTZ (hgzx201801)

2016-2017, Shandong Provincial Bureau of Statistics: Research on Quality Evaluation Methods of Tourism Statistics

2014-2015, Shandong Provincial Bureau of Statistics: Scientific and Adaptive Research on the Application of Sampling Survey Methods

2011-2021, Scientific Start-Up Project of Shandong University: Exploratory Research on the Construction of a New Economic Cooperation Model in East Asia under the New Situation

Selected Publications:

Books

The Role of Environmental Benefits on Government Satisfaction and Trust, Hakgobang,2019.

Global Brand Naming in Chinese Market: Interaction Effect of Naming Method and Culture of Origin, 首尔出版社[Seoul Publishing House], 2017.

The Impact Study on Industry Development under the Background of CJ FTA, Jilin University Press, 2017.

The Operating Foundation of China-Korea FTA and Its Impact to Future Industrial Development, Social Sciences Academic Press, 2015.

The Neo-functionalism Theory and the Construction Mode of China-Japan-Korea FTA, Social Sciences Academic Press, 2014.

Modern Urban Environmental Development and Public Participation, 新星出版社[New Star Press], 2012.

China’s Ad Industry: Consumer Culture Strategy and Integration Marketing Communication, 首尔出版社[Seoul Publishing House], 2012.

CSSCI\KCI\SSCI\SCI\EI Journal Articles

Li Dongxin & Lee Sang-Man, “Research on the Restrictive Factors and Countermeasures for the Development of China-South Korea Trade in Tourism Service”, 韓中社會科學研究[Korea-China Social Sciences Research], vol.17, no.2, 2019, pp.93-119.

Li Dongxin, Sinha Paresha, Kim Sally and Lee Yong-Ki, “The role of environmental justice in sustainable development in China”, Sustainable Development, 2018, pp. 1-13.

Li Dongxin & Lee Sang-Man, “Comparative Study on Institutional Dividends of Pilot Free Trade Zone in China, 현대중국연구(Modern Chinese Studies), vol.20, no.2,2018.

Li Dongxin, Dong Hui & Jin Xue, “Model for Evaluating the Enterprise Marketing Capability with Picture Fuzzy Information”, Journal of Intelligent & Fuzzy Systems, vol.33, no.06, 2017, pp.3255-3263.

Li Dongxin, Kim Sally, Lee Yong-Ki & Mitch Griffin, “Sustainable Environmental Development: The Moderating Role of Environmental Identity,” Asian Journal of Social Psychology, vol.19, 2016, pp.298–310.

Li Dongxin, Kim Sally, Lee Yong-Ki and Mitch Griffin, “Perceptions of Environmental Development Benefits and Their Effects: The Moderating Role of Environmental Identity in China” Journal of Business Research, Special Issue, no.9, 2014.

Kang Soo K., Lee Chong-Ki, Lee Yong-Ki and Li Dongxin, “A Quality-Value-Attitude Model: The Case of Expo 2010 Shanghai,” Journal of Hospitality & Tourism Research, no.09, 2014.

Li Dongxin & Jiang Taiyuan, “ISO26000与中国消费者的企业社会责任认知研究”[ ISO26000 and Chinese Consumers’ Cognition of Corporate Social Responsibility], Science and Technology Management Research, vol.33, no.21,2013, pp.170-174.

Li Dongxin, Yue Guolin, and Mao Shuzhen, “Exploring How to Evaluate Innovation for the Management Practice Study,” Management of Technology (ISMOT), 2012,pp.173-177.

“Strategic Function of Culture and East Asian Regional Cultural Identity,” 韩中社会科学研究[Korea-China Social Science Research], vol.24, 2012, pp.29-52.

Li Dongxin, Lee Dong Il, Lee Yong-Ki, and Mitch Griffin, “How Can We Build Consumer Cultural Positioning through Print Advertising in the Developing Markets? A Content Analysis of Chinese Women’s Magazines Advertising,” Seoul Journal of Business, vol.17, no.1, 2011, pp.155-182.

Li Dongxin, Lee Dong Il, Lee Yong-Ki, and Mitch Griffin, “Comparative Study on the IMC Level of TV and Print Ads between Korea and China,” Journal of Global Academy of Marketing Science, vol.21, no.1, 2011, pp.9-22.

Lee Yong-Ki, Kim Sally, Lee Kyung Hee, and Li Dongxin, “The Impact of CSR on Organizational Commitment and Turnover Intention in Franchise Industry:Mediating Roles of Organizational Trust and Job Satisfaction,” International Journal of Hospitality Management, 2011.

Awards:

2015, Third Prize of Outstanding Achievements in Shandong Province

2012, Best Paper Award offered by The Korean Society for Franchise Management